PROGRAMME 2026
The programme of the EUPRERA 2026 Congress will take place over four days (16–19 September), combining academic sessions, spaces for debate, and scientific networking activities, in line with the established international EUPRERA format.
* The programme is subject to changes, albeit minor. The most updated version of the programme will be available in ConfTool during the Congress.
The programme structure is organised into parallel sessions (SES) and plenary blocks, including:
- Paper presentation sessions (short and full papers), previously evaluated through peer review and organised around the congress thematic tracks.
- Academic panels, focused on current debates and critical perspectives on public relations and strategic communication.
- Plenary sessions and keynote speakers, addressing major challenges in relation to the Congress theme.
- Networking and exchange spaces, including Network Meetings, fostering international collaboration and the development of new research partnerships.
Additionally, the programme includes:
- EUPRERA Hour, showcasing the winners of the various EUPRERA awards.
- EUPRERA General Assembly, an opportunity for all members to get involved and engage with the governance of the association.
- PhD Seminar, aimed at doctoral students, featuring mentoring sessions and academic discussion.
- Paper Development Workshop (PDW), designed to improve papers with publication potential.
- Education Cafe, an interactive session organised by the Education network and offering participants the opportunity to discuss current education-related topics.
- Research Escalator Session, a session aimed at emerging scholars sharing ideas and organised by the EUNES Network.
Social and cultural activities, designed to enrich the conference experience and encourage informal interaction among participants.
Mon 14 – Tue 15 Sep
Pre-congress
Doctoral student seminar featuring mentoring sessions and academic discussion
8:30-19:00
Session / workshop
PhD Seminar
Location: Casa Diocesana
Doctoral student seminar: mentoring sessions and academic discussion
Wed 16 Sep
Opening day
Faculty of Communication Sciences (UMA) · C. de León Tolstoi, s/n, 29010 Málaga
8:30-11:00
Session / workshop
PhD Seminar (closing session)
Location: Casa Diocesana
08:30 – 20:00
Registration / Logistics
Poster Gallery
Location: Galería Central “Tecla Lumbrera” – Faculty of Communication Sciences (UMA)
Posters presenting projects, activities and highlights related to EUPRERA activity since the previous Congress.
09:30–18:30
Registration / Logistics
Registration
Location: Entrance hall
10:00 – 14:00
EUPRERA Institutional
EUPRERA BoD Meeting
Location: Faculty of Communication Sciences (UMA) – Dean’s Meeting Room (Second Floor)
11:00–14:00
Session / Workshop
Paper Development Workshop (PDW)
Location: Faculty of Communication Sciences (UMA) – Dean’s Meeting Room (Second Floor)
Designed to improve papers with publication potential
11:30–14:00
Session / Workshop
Education Café
Location: Faculty of Communication Sciences (UMA) – Room 6
Interactive session organised by the Education network, offering participants the opportunity to discuss current education-related topics
14:00–14:30
Plenary
Welcome Address
Location: Main Hall
14:30–15:15
Plenary
Opening keynote I
“Designing Regenerative Cultures”
Location: Main Hall
15:15–16:15
Plenary
Central conversation:
“Regenerating Public Relations or Public Relations for Regeneration?”
Location: Main Hall
16:15–16:30
Break
Coffee Break
Location: Central Courtyard (Student Lounge Area)
16:30–18:00
Session / Workshop
Panel Sessions I–III + PhD Seminar Panel
Location: Faculty of Communication Sciences (UMA) – Various rooms
18:00–19:30
Social
Networking
Welcome Reception
Botanical Garden (UMA) · Blvr. Louis Pasteur, 29, Teatinos-Universidad, 29071 Málaga
Thu 17 Sep
First full day
Faculty of Communication Sciences (UMA)
08:30–09:00
Break
Meditation session
Location: Botanical Garden
08:30–19:00
Registration / Logistics
Registration
Location: Entrance hall
08:30–20:00
Registration / Logistics
Poster Gallery
Location: Galería Central “Tecla Lumbrera” – Faculty of Communication Sciences (UMA)
09:00–10:30
Session / Workshop
Parallel sessions — SES 1 + Panel Sessions IV–V
Location: Faculty of Communication Sciences (UMA) – Various rooms
Short and full papers organised by thematic tracks
10:30–11:00
Break
Coffee Break
Location: Central Courtyard (Student Lounge Area)
11:00–12:30
Session / Workshop
Parallel sessions — SES 2 Panel Sessions VI–VII
Location: Faculty of Communication Sciences (UMA) – Various rooms
12:30–14:00
Plenary
Panel: Meet the Editors
“Publishing, Legitimacy and the Future of Communication Research”
Location: Main Hall
14:00–15:00
Break
Lunch break
Location: Restaurant – Faculty of Communication Sciences (UMA)
15:00–16:30
Session / Workshop
Parallel sessions — SES 3 + Panel Sesion VIII
Location: Faculty of Communication Sciences (UMA) – Various rooms
16:30–16:45
Break
Coffee break
Location: Central Courtyard (Student Lounge Area)
16:45–18:15
Session / Workshop
Parallel sessions — SES 4 + Panel Session IX
Location: Faculty of Communication Sciences (UMA) – Various rooms
18:15–19:00
EUPRERA Institutional
Network Meetings (1-9)
Location: Faculty of Communication Sciences (UMA) – Various rooms
20:30–22:30
Fri 18 Sep
Second full day
Faculty of Communication Sciences (UMA)
08:30–09:00
Break
Meditation session
Location: Botanical Garden
08:30–12:30
Registration / Logistics
Registration
Location: Entrance hall
08:30–20:00
Registration / Logistics
Poster Gallery
Location: Galería Central “Tecla Lumbrera” – FCC
09:00–10:30
Session / Workshop
Parallel sessions — SES 5 + Panel Session X
Location: Faculty of Communication Sciences (UMA) – Various rooms
10:30–11:00
Break
Coffee break
Location: Central Courtyard (Student Lounge Area)
11:00–12:30
Session / Workshop
Parallel sessions — SES 6 + Panel Session XI
Location: Faculty of Communication Sciences (UMA) – Various rooms
12:30–13:30
Plenary
Closing keynote & academic recognition
“Territories and Boundaries of Public Relations in the New Global Disorder”
Location: Main Hall
Delivered by an EUPRERA Distinguished public relations scholar.
13:30–15:00
Break
Lunch break
Location: Central Courtyard (Student Lounge Area)
15:00–16:00
EUPRERA Institutional
EUPRERA Hour
Location: Main Hall
Open to all Congress participants: awards, EUPRERA activities, 2027 Congress call for papers announcement.
16:00–17:00
EUPRERA Institutional
General Assembly
Location: Main Hall
General Assembly (members only)
17:00–18:30
Session / Workshop
Research Escalator Session (RES)
Location: Faculty of Communication Sciences (UMA) – Room 1
Session for emerging scholars sharing ideas, organised by the EUNES Network
19:00–20:30
Social
Social activity: Alternative Social Route “Lagunillas”
(activaES2030)
Sat 19 Sep
Social programme
Faculty of Communication Sciences (UMA)
09:30–12:00
(approx)
The Climate Journey is a participatory experience as a tool for climate action, environmental education, responsible tourism, and cooperation. Through thematic itineraries, participants explore climate change from a local perspective – its causes, impacts, and solutions – in a dynamic and interactive way.
The activity will be conducted in English, lasts approximately 2–2.5 hours, and requires prior paid registration (during the registration for the Congress, via ConfTool).
More information about the Routes for Climate project.
Excursion price: € 26