
PRELIMINARY PROGRAMME 2026
The programme of the EUPRERA 2026 Congress will take place over four days (16–19 September), combining academic sessions, spaces for debate, and scientific networking activities, in line with the established international EUPRERA format.
* The programme is subject to changes, albeit minor. The most updated version of the programme will be available in ConfTool during the Congress.
The programme structure is organised into parallel sessions (SES) and plenary blocks, including:
- Paper presentation sessions (short and full papers), previously evaluated through peer review and organised around the congress thematic tracks.
- Academic panels, focused on current debates and critical perspectives on public relations and strategic communication.
- Plenary sessions and keynote speakers, addressing major challenges in relation to the Congress theme.
- Networking and exchange spaces, including Network Meetings, fostering international collaboration and the development of new research partnerships.
Additionally, the programme includes:
- EUPRERA Hour, showcasing the winners of the various EUPRERA awards.
- EUPRERA General Assembly, an opportunity for all members to get involved and engage with the governance of the association.
- PhD Seminar, aimed at doctoral students, featuring mentoring sessions and academic discussion.
- Paper Development Workshop (PDW), designed to improve papers with publication potential.
- Education Cafe, an interactive session organised by the Education network and offering participants the opportunity to discuss current education-related topics.
- Research Escalator Session, a session aimed at emerging scholars sharing ideas and organised by the EUNES Network.
Social and cultural activities, designed to enrich the conference experience and encourage informal interaction among participants.
Mon 14 – Tue 15 Sep
Pre-congress
Doctoral student seminar featuring mentoring sessions and academic discussion
All day
PhD Seminar
Doctoral student seminar: mentoring sessions and academic discussion
Wed 16 Sep
Opening day
Faculty of Communication Sciences (UMA) · C. de León Tolstoi, s/n, 29010 Málaga
09:30–18:30
Registration
11:00–14:00
Paper Development Workshop (PDW)
Designed to improve papers with publication potential
12:00–14:00
Education Café
Interactive session organised by the Education network, offering participants the opportunity to discuss current education-related topics
14:15–16:15
Main Hall
Opening ceremony
Institutional welcome
Opening keynote: “Designing Regenerative Cultures”
Coffee break
Central conversation: “Regenerating Public Relations or Public Relations for Regeneration?”
16:30–18:00
Panel sessions
18:15–19:15
Network Meetings
Networking
19:30–20:30
Welcome Reception
Social
Botanical Garden (UMA) · Blvr. Louis Pasteur, 29, Teatinos-Universidad, 29071 Málaga
Thu 17 Sep
First full day
Faculty of Communication Sciences (UMA)
08:30–09:00
Registration · Meditation session
09:00–10:30
Parallel sessions — SES 1
Short and full papers organised by thematic tracks
10:30–11:00
Coffee break
11:00–12:30
Parallel sessions — SES 2
12:30–13:30
Panel: Meet the Editors (Main Hall)
Plenary
“Publishing, Legitimacy and the Future of Communication Research”
13:30–14:30
Lunch break (Cafeteria)
14:30–16:00
Parallel sessions — SES 3
16:00–16:30
Coffee break
16:30–18:00
Parallel sessions — SES 4
18:00–19:00
Network Meetings
Networking
20:30–22:00
Fri 18 Sep
Second full day
Faculty of Communication Sciences (UMA)
08:30–09:00
Registration · Meditation session
09:00–10:30
Parallel sessions — SES 5
10:30–11:00
Coffee break
11:00–12:30
Parallel sessions — SES 6
12:30–13:30
Closing keynote & academic recognition (Main Hall)
Plenary
“Territories and Boundaries of Public Relations in the New Global Disorder”
13:30–15:00
Lunch break
15:00–16:00
EUPRERA Hour & General Assembly
Plenary
EUPRERA awards · General Assembly (members only)
16:30–18:00
Research Escalator Session (RES)
Session for emerging scholars sharing ideas, organised by the EUNES Network
18:30–20:00
Social activity: Alternative Social Route “Lagunillas”
Social
(activaES2030)
Sat 19 Sep
Social programme
Faculty of Communication Sciences (UMA)
09:30–12:00
(approx)
The Climate Journey is a participatory experience as a tool for climate action, environmental education, responsible tourism, and cooperation. Through thematic itineraries, participants explore climate change from a local perspective – its causes, impacts, and solutions – in a dynamic and interactive way.
The activity will be conducted in English, lasts approximately 2–2.5 hours, and requires prior paid registration (during the registration for the Congress, via ConfTool).
More information about the Routes for Climate project.

