EUPRERA 2026 Congress Officially Presented at Universidad de Lund (Suecia)
The EUPRERA Annual Congress 2026 was officially presented during the closing session of the 26th EUPRERA Congress, held at Lund University (Sweden) in September 2025.
Representing the organising committee, Isabel Ruiz-Mora, together with María Belén Barroso, introduced the upcoming edition, which will take place from 16 to 19 September 2026 at the University of Málaga (Spain). The announcement marks the beginning of a new stage for the EUPRERA community, which will once again gather to exchange ideas, share research and reflect on the challenges shaping the future of public relations and strategic communication.
A congress with a regenerative vision
The 27th Annual Congress of the European Public Relations Education and Research Association (EUPRERA) will be held under the theme:
“Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge?”
This edition calls for a critical and transdisciplinary dialogue on how public relations and strategic communication can move beyond sustainability to actively contribute to social, organisational and environmental regeneration. The congress seeks to examine the transformative potential of the discipline, as well as its ethical and social responsibilities, in a world marked by the climate crisis, disinformation, inequality and digital transformation.
Hosted by the University of Málaga
The congress will be hosted by the Faculty of Communication Sciences at the University of Málaga, one of Spain’s leading institutions in communication and media studies. With a strong record of research and international collaboration, the Faculty will provide an inspiring Mediterranean setting for academic exchange, collaboration and innovation in the communication field.
The programme will include plenary sessions, parallel panels and workshops, organised around six main thematic tracks:
- Organisational legitimacy in the face of the new global order
- Regenerative narratives
- Ethics and conscious leadership
- Measuring and evaluating PR & strategic communication contribution
- Education and training in PR and strategic communication
- Open Track
Call for papers and participation
The Call for Papers will open in the coming weeks, inviting academics, PhD students and professionals to submit research contributions, case studies and panel proposals aligned with the theme and main tracks. Detailed guidelines and registration information will be available on the official website.
About EUPRERA
The European Public Relations Education and Research Association (EUPRERA) is an autonomous organisation with more than 550 members across 50 countries. Its mission is to advance academic research and knowledge in public relations and strategic communication through collaborative projects, publications and its annual congress — a key meeting point for the international communication research community.
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Venue: Faculty of Communication Sciences, University of Málaga
More information: www.malaga2026.eu
Contact: congress2026@euprera.org
