Organizing committee
The EUPRERA 2026 Congress is only a couple of days away! Some of you are already in Málaga, while others are getting ready to travel. We are very much looking forward to welcoming you and meeting everyone in this beautiful city.
Before the Congress begins, we would like to introduce the Málaga organising team, who have been working with great care and dedication to prepare this year’s event. Below, you can meet the people behind the Congress, learn more about their roles, and read what the theme and the Congress mean to them!
Alejandro Alvarez Nobell
Professor and Researcher at the University of Málaga. Co-Principal Investigator of the activaES2030 project: Climate Activism and Strategic Communication in Spain
Co-Chair of the Congress. Head of Operations
The Málaga School of Public Relations and Strategic Communication opens its doors to the largest scientific and professional gathering in our field, with the aim of thinking together about the regeneration we need as a society in the face of today’s global challenges
Isabel Ruiz-Mora
Associate Professor at the University of Málaga. Co-Principal Investigator of the activaES2030 project: Climate Activism and Strategic Communication in Spain. Chair of the project: ‘PhDs EU-Rail. Extending the rail network of PhDs in Europe’s Rail Joint Undertaking’
Co-Chair of the Congress
The University of Málaga and the ACTIVAES2030 team welcome all academics and public relations professionals, driven by a desire to work towards regeneration that will enable us to become agents of change for a fairer and more resilient society.
Alberto E. López Carrión
Lecturer Professor at the University of València (Spain). Member of the work team of the activaES2030 project: Climate Activism and Strategic Communication in Spain
Session and Room Operations Coordinator
In a world gripped by the climate emergency and uncertainty, strategically and ethically managing communication and public relations is not merely a matter of reputation, but a vital tool for saving lives, coordinating resilient community responses, and rebuilding social trust in the face of adversity.
Andrea Castro-Martínez
Professor and Researcher at the University of Málaga. Researcher on the projects ‘Citizen activism and communication in the face of climate change’ and ‘Social sustainability of fashion in the metaverse’.
Conference communications and accommodation arrangements
Málaga will take its place at the heart of the academic and professional debate on the renewal of strategic communication and public relations, so that we can work together towards the sustainability of our sector
Andrea Oliveira
Associate Professor at the University of Málaga
Special Activities
Diversity drives regeneration. It is at the heart of EUPRERA — a community built on openness, exchange and connection.
Bel Barroso
Professor and Researcher at the University of Málaga. PhD in Communication for Sustainable Organizations, specializing in regeneration, sustainability, communication, and bioinnovation
Protocol & Hosting
From Málaga, a city open to the Mediterranean and to new ideas, we come together to rethink the role of communication in shaping regenerative futures. A space to connect knowledge, purpose, and action towards the transformation our society and planet need.
Carmen Cristofol
Professor and Reasearcher at the University of Málaga. Researchs on fashion and beauty communication in the digital area
Hospitality & Sponsorships
We are hosting Europe’s largest public relations conference at our Faculty of Communication Sciences in Málaga, as a forum for researchers and individuals alike to come together and discuss the new horizon that lies ahead.
Cristina Pérez-Ordóñez
Assistant lecturer and reseacher at the University of Malaga
Poster Gallery & Audiovisuals
There can be no regeneration without culture: it is culture that transforms our values, our relationships and, ultimately, the way we inhabit the world.
Daniel Guerrero Navarro
Associate Professor at the University of Málaga. Director General of Institutional Communications at the University of Málaga. Director of the Chair in Compliance and Transparent and Responsible Communication.
External Relations, Partnerships and Sponsorships
Málaga is a vibrant international ecosystem where conferences like this one and ambitious projects can be held with great success.
Exequiel Gaston Ducart
Doctoral Researcher in Communication at the University of Málaga, focusing on digital communication, lobbying, and European platform regulation. Specialist in digital marketing and strategic communication
Session and Room Operations Coordinator
EUPRERA Málaga brings together an international community to rethink the role of public relations and strategic communication in a changing world, encouraging collaboration and more regenerative approaches to communication and society.
María Jesús Fernández Torres
Associate Professor of Communication at the University of Málaga. Vice-Dean for Academic Affairs, Degree Programmes, Faculty and Quality
Faculty Coordination
In a context marked by disinformation and the growing complexity of the public sphere, we need to rethink the role of public relations and strategic communication in building trust and fostering social dialogue. EUPRERA 2026 makes Málaga a privileged space to address this challenge together.
María José Bermejo Barrero
Researcher and PhD Candidate at the University of Málaga, part of the Horizon Europe project PhDs EU-Rail
Information Desk & Attendee Accreditation
EUPRERA 2026 brings the international community of Public Relations and Strategic Communication to Málaga: a space to meet, exchange ideas and think together about the challenges and opportunities that lie ahead.
Silvia Olmedo Salar
Professor and Journalism Degree Coordinator at University of Málaga. Researcher in Communication and Culture Laboratory COMandalucia and activaES2030 project: Climate Activism and Strategic Communication in Spain
Information Desk & Attendee Accreditation
Málaga becomes the setting for rethinking and regenerating public relations and strategic communication in the face of new global dynamics, preparing the field for the challenges of a transforming world.
Stella Gómez Giménez
PhD Candidate. Master’s Degree in Strategic Management and Innovation in Communication. Bachelor’s. Degree in Advertising and Public Relations
Information Desk & Attendee Accreditation
Joining this gathering in Málaga, where the discipline comes together to think about how strategic communication can help us respond to a changing, challenging world.
These are the Lighthouse Keepers preparing Málaga to welcome the EUPRERA 2026 Congress at the University of Málaga, Faculty of Communication Sciences!