Afternoon Sessions Turn to Sustainability, DEI and Crisis Communication

The congress continues into the afternoon with a rich third session slot, bringing together some of the most pressing issues in contemporary public relations. Panel Session VIII, “Constructing Legitimacy in Sustainability Transitions: Strategic Communication in Contested Issue Arenas,” chaired by Ileana Zeler, leads the way, alongside parallel tracks on DEI, Visibility and Public Influence; Corporate Responsibility, Issue Response and Crisis Judgement; Crisis Communication, Legitimacy and Public Evaluation; Regenerative and Inclusive Public Relations; and Relationships, Adaptivity and Organisational Communication. Together, these sessions reflect the breadth of research shaping the future of strategic communication.