Central Conversation Regenerating Public Relations or Public Relations for Regeneration?

Managing Director of SEC Newgate Spain and President of ADC, the Spanish Association of Communication Consultancies, with more than 25 years of experience in strategic communication, marketing, digital transformation and innovation. Her career includes senior leadership positions at Omnicom PR Group, Hotwire and MARCO, as well as communication roles in IBEX 35 companies, with a consistent focus on driving transformation across organisations and teams. She was recognized as the highest-rated communication professional in Spain in SCOPEN’s PR Scope 2021/2022. For the past five years, she has also chaired ADC, representing Spain’s communication consultancy sector, and contributes to the development of future professionals through teaching in corporate communication, online reputation management and crisis communication.

Global Internal Communications General Manager at Cosentino, where she has built a career of more than 20 years at the intersection of communication, business strategy, people and organizational transformation. She leads internal communication for a diverse global workforce of around 6,000 employees across more than 30 countries, positioning communication as a strategic management function that connects people with business priorities, strengthens culture and trust, and supports transformation. Her work has received recognition from Dircom and the Observatorio de Comunicación Interna, and she actively contributes to the development of the communication profession through industry forums, publications and international conversations. Her areas of expertise include strategic and internal communication, leadership, measurement, organizational transformation, employee experience, and the impact of artificial intelligence on the future of the profession.

Executive Creative Director at 21gramos, a B Corp consultancy and creative agency that helps organisations build brands and businesses with positive impact. With more than 16 years of experience in the creative industry, he has worked at leading national and international agencies including Leo Burnett, Ogilvy, CHINA, LOLA MullenLowe, Havas London and We Are Social, and his work has been recognised at festivals including Cannes Lions, El Sol and El Ojo de Iberoamérica. At 21gramos, he leads the agency’s creative vision, using creativity to connect brand, business, purpose and culture, translating organisational commitments into narratives, ideas and actions that build meaningful relationships with society and contribute to positive change. He is also a member of the Action Team at Creatives for the Future and the Impact+ Committee at APG Spain.

Prof. Dr. Ángeles Moreno is Past President of the European Public Relations Education and Research Association (EUPRERA) and a member of the high-performance Group of Advanced Studies on Communication (GEAC) at Rey Juan Carlos University. She has extensive experience in international research projects and has played leading roles in major transnational studies in strategic communication and public relations. Her research has received awards and recognition from PRSA, ICA, EUPRERA and AIRP.

She currently leads international projects focused on strategic health and crisis communication, with particular emphasis on knowledge transfer and the application of research to professional practice and societal challenges.

Prof. Moreno is a highly prolific and internationally recognized scholar and is ranked among the most influential social sciences researchers in Spain by the CSIC. She has held leadership positions in academic associations and serves on editorial and review committees for leading journals and international conferences in the field. She also acts as an evaluator for national and international research bodies, including MINECO, AICO, EAI, ANEP, DEVA, Research Council KU and A3ES.