The first slot of Day 2 at the EUPRERA Annual Congress 2026 opened with six parallel sessions.
Panel Session IV: “Regenerating Public Relations? A Critical Research Agenda from Latin America” — chaired by Claudia Labarca.
Panel Session V: “Shining a Light on Dark PR: As Technology Empowers Dark Communication Practices, Can PR Regenerate Its Constructive Role in Society?” — chaired by Mark Badham.
Alongside these panels, four further parallel sessions covered:
- AI, Expertise and the Limits of Strategic Communication
- Internal Communication, Employee Agency and Organisational Transformation
- Digital Responsibility, Trust and Moral Reflexivity in Strategic Communication
- Communication Education, Inclusion and Intercultural Learning
#EUPRERA #EUPRERA2026 #EUPRERAAnnualCongress2026 #Málaga
