The 27th EUPRERA Annual Congress will take place from September 16 to 19, 2026, in Málaga, Spain, hosted by the University of Málaga on the Costa del Sol. This year’s theme: “Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge?” sets the tone for four days of critical academic debate, research exchange, and professional networking.
The congress brings together scholars, PhD students, and practitioners from over 50 countries to explore how public relations and strategic communication can respond to a world shaped by polarisation, disinformation, and rapid organisational change.
The programme runs across four days and combines parallel paper presentation sessions, academic panels, plenary keynotes, and networking spaces. It includes dedicated activities such as the PhD Seminar (starting September 14), the Paper Development Workshop, the Education Café, and the Research Escalator Session for emerging scholars, as well as the EUPRERA Hour and General Assembly. Social activities — including a welcome reception at the UMA Botanical Garden, a beach dinner at El Balneario – Baños del Carmen, and the Saturday Climate Journey experience — complements the programme.
The full preliminary programme is available at: malaga2026.eu/programme
Málaga is well connected by air, high-speed rail, and metro. The congress venue is the Faculty of Communication Sciences on the Teatinos campus, directly accessible by metro (lines 1 & 2, stop: Universidad). For those travelling by train, the AVE connects Madrid to Málaga in approximately 2 hours and 30 minutes.
A selection of recommended hotels is available across different areas of the city — from the station district to the historic centre and the beachfront — with exclusive discount codes for congress attendees. Early booking is strongly recommended.
Full travel and accommodation details at: malaga2026.eu/information-for-malaga
