On the final morning of the Congress, the Social Programme took participants on “The Climate Journey,” an experience dedicated to exploring the climate emergency and its solutions.
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The EUNES Research Escalator, a key part of the congress, brings together emerging scholars to share early ideas, discuss work-in-progress and refine their projects with feedback from peers.
The session is chaired by Michael Johann and Anna Berbers.
EUNES, the European Network of Emerging Scholars, is a researcher-led, inclusive network for early- and mid-career scholars in public relations and strategic communication. It offers networking opportunities, workshops and events that foster collaboration and new ideas for research and teaching.
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Here is the official photo of the EUPRERA 2026 Congress, a lasting memory of this year’s gathering in Málaga.
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It’s time for a lunch break at the EUPRERA Annual Congress 2026, a chance to refuel before EUPRERA Hour.
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Day 3 of EUPRERA 2026 came to a close with the Closing Keynote and Academic Recognition, “Territories of Public Relations in the New Global Disorder,” delivered by Øyvind Ihlen.
The talk situated public relations and strategic communication within the current global disorder, paying particular attention to their role at the societal macro level. It called for a more power-oriented analysis while renewing the normative case for reflexivity and ethics in practice.
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Day 3 of EUPRERA Congress 2026 opened on a reflective note with a Guided Meditation and Regeneration Session held at Malaga’s Botanical Garden. Ahead of the day’s programme, participants came together for shared practices of reconnection, contemplation, and conscious movement, setting a mindful tone in keeping with this year’s regenerative theme.
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The second day of the EUPRERA Annual Congress 2026 came to a close with a Beach Dinner at Restaurant El Balneario “Baños del Carmen,” bringing participants together for an evening of informal exchange by the sea in Málaga.
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Following the conference sessions, EUPRERA members came together for the Thematic Network meetings. These networks connect researchers and practitioners around key topics in public relations and communication, offering a space to exchange ideas, foster collaboration, and advance research, teaching, and practice.
The active networks include Digital Transformation and PR, Education, EUNES (European Network of Emerging Scholars), European Public Relations History, PR, Social Responsibility & Sustainability, Public Affairs and Lobbying, Strategic Health Communication, and Women in PR.
Learn more about all EUPRERA networks here.
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